TEXTILES FROM BENGAL
Immersive VR Exhibition — Interactive Textile Exploration Experience
LIVE: MAY 2025 → PRESENT · ~10 MONTHS OF DATA
Unique Visitors
7,568
total unique users
First-Time Visitors
5,823
new discovery
Returning Visitors
1,745
~10% return rate
Avg Engagement
5m 01s
per active user
Total Sessions
17,787
across all channels
Countries
17
global reach
Traffic Over Time
Active Users — 30-Day / 7-Day / 1-Day Rolling Windows
Launched late May 2025. First major spike in Oct–Nov 2025 (UK/US/EU discovery), peaking at ~4,042 active users. Second spike in January 2026 driven by MAPIN publishing and search traffic. Data through March 23, 2026.
Acquisition Channels
Sessions by Channel
79.8% via Direct — personal shares, WhatsApp, individual profiles. Organic Social at just 10.5% was a significant underutilization for a project this visual and interactive.
Global Audience
Active Users by Country — Hover / Click to Explore
India dominates at 51.7%, followed by UK (17%) and US (16.5%). The exhibition organically reached its South Asian diaspora — Bangladesh, Sri Lanka, Pakistan — plus footholds in Sweden, Canada, Ireland, and New Zealand.
Engagement Breakdown
Key Events — What Users Did
Textile Clicks (66,878) outpaced Video Views (23,405) by 2.86× — visitors actively explored textiles rather than passively watching. Navigation events (87,659) show deep VR tour exploration.
Event Activity
128,133 total clicks — roughly 17 clicks per user — extraordinary interactivity for a media-heavy VR experience.
Weekly User Trends
Unique vs First-Time vs Returning Users — Weekly
A ~10% return rate shows moderate re-engagement, but for an immersive experience this rich, there’s significant room to grow returning visitors through email captures, social retargeting, and content updates.
Insights & Recommendations